Print matters and it always will despite the rising dominance of digital. When Kindle launched, everyone thought it was the end of printed books as we know it. But clearly it’s not. Sure, it may have changed the dynamics of selling and buying books, but printed copies are stronger than ever worldwide. Newspapers and magazines have always been the thought leaders of advertisements and promotions. Their traditional way of handling clients and building an image for them—creating excitement for and awareness of an author’s latest work in the minds of potential consumers—are timeless and continue to be relevant and compelling even with the limitless reach of social media platforms. Their methods have been proven to be effective since the beginning of advertising. We leverage their authority and combine it with our own strategies.